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ADVERTISING CATEGORIES
ENTRIES WITHIN YOUR PUBLICATION(S)
1. General Excellence
Only one entry per company, per division is allowed in this category. Please choose one copy of your publication for each of the quarters listed below for a total of 4 copies. There are two divisions based on amount of advertising content. Anything over 75% of the content as advertising qualifies for a Shoppers Guide.
*March - May *September - November
*June - August * December - February
Division 1: Community Papers
Division 2: Shoppers Guides
2. Single Ads - Small Space
All ads must show good layout, originality, design and quality printing. Ads must appear as a regular run of your paper and must be 1/4 page or less of your publication size.
Division 1: Ads using black ink only
Division 2: Ads color
3. Single Ads - Large Space
All ads must show good layout, originality, design and quality printing. Ads must appear as a regular run of your paper and must be more than 1/4 page of your publication size.
Division 1: Ads using black ink only
Division 2: Ads color
4. Grocery Ads
All ads must show good layout, originality, design and quality printing,
Division 1: Ads using black ink only
Division 2: Ads using color
5. Automotive Ads
All ads must show good layout, originality, design and quality printing.
Division 1: Ads using black ink only
Division 2: Ads using color
6. Restaurant Ads
All ads must show good layout, originality, design and quality printing,
Division 1: Ads using black ink only
Division 2: Ads using color
ENTRIES PART OF YOUR PUBLICATION(S)
7. Free Standing Inserts
Entries in this category must be designed by on-staff graphic artist. Printing of the insert can be done in-house or outsource. This category may include grocery flyers, automotive, restaurant, or any promotion or advertisement. May be printed on color stock. Entries will be judged on concept, design, and overall appearance.
Division 1: Single Sheet
Division 2: Multiple Pages
8. Adveritising Promotion
Division 1: Timely Sales Event Theme (Fair Days, Moonlight Madness, Sidewalk sales, Octoberfest, etc.)
Division 2: Themed Section Or Guide (Vacation Guide, Wedding Planners,ect. - includes editorial material)
OTHER
9. Original Photography
Best original photo or series of photos taken by a member of your own staff.
Division 1: Editorial
Division 2: Advertising
EDITORIAL
The winning entries for Categories 10 & 11 will be featured on www.macpa.net. Please submit all entries for Categories 10 & 11 in full-page tearsheet format and electronic (word document) format by burning onto a CD. Please label the entries by their Category and Division numbers. (Example: A personal column written by the publisher with three entries: Cat11Div1_Article1)
10. Community Service
Entries included serving the community through news, advertising columns, and/or aiding or promoting community projects. The beneficiary may be an individual, group, or entire community. Please note that this category does not include self-promotion.
Division 1: Run as sequential pages of
publication.
Division 2: Run as separate section or insert.
11. Original Writing
Entries should be original articles written by the publisher or member of your staff and published between March 1, 2008 and February 28, 2009. Syndicated or mat service items are not eligible. Judging is based on originality of content, quality of writing and layout. Please include byline for each entry.
Division 1: Personal Column - Submit three different columns by a single writer
with different topics.
Division 2: Editorial - An opinion article by a writer on a single topic.
Division 3: News Story - A newsworthy event concerning a particular item,
product, place or thing.
Division 4: Feature Story - A human interest story where timeliness is not a factor.
JUST FOR FUN!!
12. Everything and the Kitchen Sink!
This is a category for all of those advertisers who don’t know when to stop providing info for their ad. Judging of the category may require a magnifying glass : ). Will be judged on how much info, artwork, and lack of white space is in the ad. Have fun!!
Division 1: Ads using black ink only
Division 2: Ads color
WEBSITE DESIGN
13. Overall Community Involvement
The winner of this category is engaged with their community.
14. Timeliness of News
There is no doubt that the winner of this category is up on all the latest news in their area.
15. Overall Marketing & Advertising
The winner markets its website and publication to the readers and advertisers in an easy, simple way. You would have no problem doing business with them.
16. Ease of Use
You love the way you can move around this site.
17. Best Blog
The winner of this site provides an informative, interactive Blog on their site or one that is linked to their site. The information engages you to read.
18. Best Advertising Section with Classified & Display Ads
This winner provides its advertisers, both classified and display, with an easy to use module for to search and respond to the ads. You’ll have no problem finding whatever you need on this site.
19. General Excellence of Site Design
This is your favorite site. You love how it looks, flows and engages you in its information.
GOOD LUCK!!!
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