Mike Blinder, Successful Recipe for Selling Online
3:00 - 5:00 pm
Associate Member Set Up
6:00 - 6:30 pm
Ambassador Meet & Greet
6:30 - 8:30 pm
Associate Members Hospitality
Saturday, April 17
8:00 am
Breakfast
8:30 am
Welcome
Saturday, April 17
Management Track
Sales Track 1
Sales Track 2
9:15 - 10:15
Management Training, Bill Osborne
9:15 - 10:15
How to Succeed in a Tight Economy - Jim Busch
9:15 - 10:15
Media Buyers Roundtable
10:15 - 10:30
Break
10:15-10:30
Break
10:15-10:30
Break
10:30 - 11:30
Management Training, Bill Osborne
10:30 - 11:30
Media Buyers Roundtable
10:30 - 11:30
How to Succeed in a Tight Economy - Jim Busch
11:45 - 12:45
Lunch
11:45 - 12:45
Lunch
11:45 - 12:45
Lunch
1:00 - 2:00
Annual Meeting & Elections
1:00 - 2:00
Selling Network Advertising - Jim Busch
1:00 - 2:00
Time & Territory Management - Bill Osborne
2:15 - 2:45
Social Media & You, Justin Gerena
2:15 - 3:30
Time & Territory Management - Bill Osborne
2:15 - 3:30
Selling Network Advertising - Jim Busch
2:45 - 3:15
Management Training, Jim Busch
3:15 - 3:30
Break
3:15 - 3:30
Break
3:15 - 3:30
Break
3:30 - 4:30
Management Training, Jim Busch
3:30 - 4:30
Are you Ready for How to Sell to Media Buyers:101? - David Crawford
3:30 - 4:30
Are you Ready for How to Sell to Media Buyers:101? - David Crawford
6:00 pm
Hospitality
7:00 pm
Presidential Ball & Awards
Sunday, April 18
9:00 am
Sunday Brunch
Speakers for the Weekend
Bill Osborne
President, The People Business, Inc.
For more than 20 years, Bill Osborne has assisted executives, managers and employees in the U.S., U.K. and Ireland to focus on the continually changing marketplace by designing, developing and delivering leadership, management and sales skills training programs. Bill also offers his experience and expertise as a consultant and executive coach.
As the corporate director of training at Gannett Company, Inc., he designed, staffed and implemented a training department serving over 92 companies and 1,500 managers and staff. He has also served as Training Manager at The Baltimore Sun, Corporate Training Director at Ingersoll Publications, and Human Resources and Training Director for Strategic Publications. He is currently the president of The People Business, Inc., a coaching, consulting and training business.
Bill earned his B.A. degree in psychology from the University of Maryland and an M.A. in psychology/counseling from the Adler Dreikurs Institute for Human Relations.
Jim Busch
Owner of Ideas and Eyeballs
Jim Busch attended the University of Pittsburgh earning a Bachelor of Arts degree in English. After graduation in 1974, He worked at a number of sales and management positions in several industries. In 1983 Jim began his advertising career as a sales representative with Donnelley Directory, the yellow pages division of the Dun & Bradstreet Corporation. During his 12 year tenure with Donnelley he earned six promotions and worked in a number of sales, sales management and training positions winning numerous local, regional and national sales awards. At Donnelley he was exposed to a wide range of corporate training programs and was selected to be part of the marketing team that developed and executed the first proprietary directory project in company history.
In 1995 Jim joined the Pennysaver as the telephone sales manager. In addition to managing the telephone operation, he has served as a District Sales Manager on several occasions and as the Gateway Newspaper Telephone Sales Manager. In 2001 Jim was promoted to Director of Research and Training, a position he believes to be vital to the success of the Pennysaver corporate mission and personally gratifying.
Jim’s greatest strengths are his creative problem solving skills and the ability to motivate others by building their skill set and confidence. His dedication to life long learning serves him well in his current position and he has made it his personal goal to create a “learning” culture at the Pennysaver.
Jim lives in White Oak, Pennsylvania with my wife Glenda. Jim & Glenda are the parents of two grown children and have one very spoiled grandson
David Crawford
Account Manager, SRDS
David Crawford has made print media his career. He is currently a Regional Account Manager at SRDS, but prior to that, he enjoyed over ten years as a print media buyer and planner, working for agencies like Strategic Print Marketing, Newspaper Services of America and The Newspaper Network. The Account Roster he helped manage is a who’s who of newspaper advertisers: Circuit City, Home Depot, Bed Bath and Beyond, JCPenney. He also worked on National campaigns for the likes of Coca Cola and Turtle Wax. He has worked day-to-day with the young media buyers and planners (managing a staff of 15 with the average age of 24 during his agency days).
He understands what it takes to get a planner’s attention and what information motivates them to look deeper within a market. His experiences buying and managing staffs of advertising decision makers have made David an asset to his media partners. David currently lives in suburban Atlanta with his wife, Juli, and two daughters, Lily and Miranda.
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