CONTEST RUES FOR PRINT ENTRIES

1. Only regular MACPA members’ publications in good
standing with current dues paid are eligible to enter.

2. Entries or ideas that have previously won MACPA awards
for your company may not be entered.

3. Advertising agency or camera-ready advertisements
may not be entered.

4. Choose the category for your entry carefully. Send a
FULL-PAGE TEAR SHEET, showing publication name and
date of issue. If the item to be judged occupies less than a
full sheet, mark or outline the ad/item that you wish to be
judged. Complete the appropriate entry label and tape it to the UPPER RIGHT-HAND CORNER of the BACK side of the tear sheet. NO MATTING ACCEPTED!

5. A brief explanation, if necessary, may be attached to the
back of the entry, below the entry label.

6. Limit of three entries per division of a category for your company. Additional entries will be disqualified. Any ads not showing publication date will be disqualified.

7. Mail entries to MACPA, 375 Jalappa Road, Hamburg, PA 19526. All entries become the property of MACPA and are not returnable.

8. No entries will be accepted at the conference, as judging will be completed in advance.

9. An entry fee of $5 for each entry must accompany entries. Please make checks payable to MACPA and place it in the enclosed envelope.

10. Deadlines must be postmarked by January 6, 2012. All entries received afterward will be disqualified.

11. Due to overlapping of January through march please do not submit winning entries from 2010-2011 ad awards. Any submitted winning entries will be disqualified!!!!

ADVERTISING CATEGORIES

ENTIRES WITHIN YOUR PUBLICATION

1. General Excellence
Only one entry per company, per division is allowed in this
category. Please choose one copy of your publication for each
of the quarters listed below for a total of 4 copies. Two
divisions based on amount of advertising content – Shoppers
Guides are greater than 75% advertising. Community
Papers are less than 75% advertising. The third division,
Niche publications include monthly publications that are
designed for a specific audience.
*January-March        *July-September
*April-June         *October-December
Division 1: Community Papers
Division 2: Shoppers Guides
Division 3: Niche Publications

2. Single Ads – Small Space
All ads must show good layout, originality, design and
quality printing. Ads must appear as a regular run of
your paper and must be 1/4 page or less of your publication size.
Division 1: Ads using black ink only
Division 2: Ads using color

3. Single Ads – Large Space
All ads must show good layout, originality, design and
quality printing. Ads must appear as a regular run of
your paper and must be more than 1/4 page of your
publication size.
Division 1: Ads using black ink only
Division 2: Ads using color

4. Grocery Ads
All ads must show good layout, originality, design
and quality printing,
Division 1: Ads using black ink only
Division 2: Ads using color

5. Automotive Ads
All ads must show good layout, originality, design
and quality printing.
Division 1: Ads using black ink only
Division 2: Ads using color

6. Restaurant Ads
All ads must show good layout, originality, design
and quality printing,
Division 1: Ads using black ink only
Division 2: Ads using color

ENTRIES PART OF YOUR PUBLICATIONS

7. Free Standing Inserts
Entries in this category must be designed by on-staff
graphic artist. Printing of the insert can be done in-house
or outsourced. This category may include grocery flyers,
automotive, restaurant, or any promotion or advertisement.
May be printed on color stock. Entries will be judged on
concept, design, and overall appearance.
Division 1: Single Sheet
Division 2: Multiple Pages

8. Timely Sales Event Theme
(Fair Days, Moonlight Madness, Sidewalk sales,
Octoberfest, ect.)
Division 1: Newsprint
Division 2: Glossy Medium/Magazine

9.  Themed Section or Guide
(Vacation Guide, Wedding Planners, Home
Improvement, etc – includes editorial material)
Division 1: Newsprint
Division 2: Glossy Medium/Magazine

OTHER

10. Original Photography
Best original photo or series of photos taken by a
member of your own staff.
Division 1: Editorial
Division 2: Advertising

EDITORIAL

The winning entries for Categories 11 & 12 will be
featured on www.macpa.net. Please submit all entries
for Categories 11 & 12 in full-page tearsheet format
and electronic (word document) format by burning onto a
CD. Please label the entries by their Category and Division
numbers. (Example: A personal column written by the
publisher with three entries: Cat12Div1_Article1)

11. Community Service
Entries included serving the community through news,
advertising columns, and/or aiding or promoting community
projects. The beneficiary may be an individual, group, or
entire community. Please note that this category does not
include self-promotion.
Division 1: Run as sequential pages of  publication.
Division 2: Run as separate section or insert.

12. Original Writing
Entries should be original articles written by the
publisher or member of your staff and published during
the contest period. Syndicated or mat service items are
not eligible. Judging is based on originality of content,
quality of writing and layout. Please include byline for each entry.
Division 1: Personal Column – Submit three different columns by a single writer with different topics.
Division 2: Editorial – An opinion article by a writer on
a single topic.
Division 3: News Story – A newsworthy event concerning a
particular item, product, place or thing.
Division 4: Feature Story – A human interest story where
timeliness is not a factor.

INTERNET

CONTEST RULES FOR INTERNET ENTRIES

1. Websites and social networking pages will be judged via
internet connection.

2. Send a link to your website and social networking
pages to info@macpa.net by January 6, 2012.

3. Include the following information with the email:
Name of Publication
Website Address
Webmaster name & email address
Special Webpages, Comments for the judges to aid them in experiencing your website.

4. Please mail the the entry form found with the other
entry forms along with your $5 to be included in the
Website and Online Promotion Contest.

WEBSITE CATEGORIES
13. General Excellence of Site Design
This is your favorite site. You love how it looks,
flows and engages you in its information.

14. Overall Community Involvement &
Timeliness of News
The winner of this category is engaged with the
community are up on all the latest news in their area.

15. Overall Marketing & Advertising
The winner markets its website and publication to
the readers and advertisers in an easy, simple way. You
would have no problem doing business with them.

16. Best Advertising Section with Classified
& Display Ads
This winner provides its advertisers, both classified
and display, with an easy to use module for to search
and respond to the ads. You’ll have no problem finding
whatever you need on this site.

ONLINE PROMOTION
17. Blog
This winner provides an informative, interactive
Blog on their site or one that is linked to their site.
The information engages you to read.

18. Social Networking
This winner promotes its business on social
websites such as Facebook through fan page,
Twitter, and other community oriented social sites.