How to Sell to Media Buyers: 101 with David Crawford
This will be a hands on, action packed, info overload of practical applications to contact and present your business to Media Buyers from local to national status.
August 9, 2010
Ohio State University @ Mansfield
1760 University Drive
Mansfield, OH 44906
August 11, 2010
Giant Harrisburg
2300 Linglestown Road
Harrisburg, PA 17110
August 13, 2010
Four Points Sheraton
3400 Airport Road
Allentown, PA 18109
You will learn:
• How to conact Media Buyers.
• How to get past the gatekeepers.
• What to include in your presentation.
• How to present your product during face-to-face meetings
- The day will begin with how-to's and role playing phone calls.
- Small groups will be chosen prior to lunch to present their info during the afternoon session.
- A two-hour lunch will provide ample time to prepare for the afternoon's presentations.
- 15 minute presentations will be conducted and critiqued.
- The day will wind down with awards to the best group presenters.
- Q & A
Come ready to learn and participate. Bring along 3 media kits for the presentation.
Powerpoint presentations encouraged.
Mark your calendars for the 2011 Regional Training Summit
"A Day with Kevin Slimp, Newspaper Technology Guru"
